Why Social Media MUST be in your 2023 Business Plan as a Builder or Property Business
As a social media agency, we've seen firsthand the power of social media for businesses in all industries, including the property and building industry. In today's digital age, social media is no longer a "nice to have" – it's a necessity for businesses looking to thrive in 2023 and beyond.
Here's why builder and property businesses must include social media in their 2023 business plan:
1. Attract and retain clients:
Social media is an effective way to reach and engage with potential customers, and it's especially useful for businesses in the property and building industry. By showcasing your work and expertise on platforms like Instagram and Pinterest, you can attract new customers and keep current ones engaged with your brand.
2. Showcase your work and success:
Social media is a great way to visually display your projects and accomplishments, which can help you stand out in a crowded and competitive industry. By regularly posting high-quality photos and videos of your work, you can demonstrate your value to potential clients.
3. Stay top-of-mind with your audience:
In the fast-paced world of social media, it's important to keep your business top-of-mind with your audience. By consistently posting and engaging with your followers, you can remain visible and relevant in your field.
4. Communicate with your customers:
Social media provides an easy and convenient way to communicate with your customers and clients. You can use platforms like Facebook and Twitter to respond to inquiries and concerns in real-time, or use Instagram and LinkedIn to connect with your audience more personally.
5. Gain valuable insights and feedback:
Finally, social media can also be a valuable source of insights and feedback for your business. By paying attention to comments, reviews, and other forms of user-generated content, you can learn more about what your customers and clients think of your business and how you can improve.
So, how can you use social media effectively for your property or builder business?
Here are some tips from a social media agency:
Choose the right platforms for your business:
Different social media platforms have different strengths and audiences, so it's important to choose the ones that are most relevant to your business. If you're a contractor or developer, platforms like Instagram and Pinterest may be more visual-oriented and could be a good fit for showcasing your projects. If you're a real estate agent or property manager, platforms like Facebook and LinkedIn may be more business-oriented and could be a good fit for sharing updates and connecting with clients.
2. Post consistently and share high-quality, relevant content:
To make the most of social media, it's important to consistently post interesting and valuable content that is relevant to your audience. This could include updates about your business, industry news, or tips and resources for your clients.
3. Engage with your audience:
Social media is a two-way conversation, so it's important to actively engage with your followers by responding to comments and messages and encouraging dialogue. This can help you build relationships with your audience and keep them coming back for more - plus, it shows Instagram and Facebook that you’re active and they will reward that!
4. Utilise hashtags and tag relevant accounts:
Hashtags and tagging other accounts can help you reach a wider audience and get your content seen by more people. Make sure to use relevant hashtags and tag other accounts. We’ve been trailing this on our own business and let us say - we are shocked at how much reach hashtags can provide!
5. Experiment with paid social media advertising:
While organic reach on social media can be limited, paid advertising allows you to target specific audiences and boost the visibility of your content. Consider experimenting with paid advertising on platforms like Facebook, Instagram, and LinkedIn to see if it can help drive more leads and sales for your business.
Social media is a powerful tool for property and builder businesses looking to attract and retain customers, showcase their work and successes, stay top-of-mind with their audience, communicate with their customers and clients, gain valuable insights and feedback, and network with other industry professionals. Don't miss out on the benefits of social media – make sure to include it in your 2023 business plan.
Remember to optimise your social media presence for search engines by using relevant keywords (e.g. "property business", "builder", “house and land package Melbourne”, “real estate agency Mornington” ) throughout your profiles and content. With the right strategy and execution, social media can be a key driver of success for your business in 2023 and beyond.
Don't miss out on the power of social media for your property or builder business. Contact us now via the button below to learn more about how we can help.