Why 10K Followers Shouldn't be the End-All-Be-All for Your Property Business's Social Media Strategy
We’ve all thought it at one point in time - “I want to hit 10K followers on Instagram!”
Having a large following on social media can feel like a shiny and exciting target to set.
Sure, it looks great and is obviously a way to reach a larger pool of potential customers. However, it's important to remember that having 10K followers should not be the ultimate goal for your builder or property business on social media.
Here are 4 reasons why, from an agency that specialises in Builder and Property Social Media Marketing;
1. Quality over quantity:
While having a large following may seem impressive, it's important to remember that the number of followers you have doesn't necessarily equate to success. It's more valuable to have a smaller, engaged audience that is genuinely interested in your business and what you have to offer.
2. Not all followers are equal:
A large percentage of your followers may not be your target audience, which can make it difficult to connect with the people who are most likely to become customers. Instead of focusing on building a large following, focus on targeting the right audience, regardless of the number of followers.
3. It's not the only metric that matters:
There are many other metrics you should be tracking, such as engagement rates, website traffic, and conversions. These metrics can give you a better idea of the effectiveness of your social media strategy and help you identify areas for improvement.
4. It's time-consuming:
Building a large following takes a lot of time and effort. Instead of spending all your time trying to get more followers, focus on creating valuable content that will engage your existing followers and attract new ones.
Having 10,000 followers or more should not be the ultimate goal for your property business on social media. Instead, focus on building a smaller, engaged audience that is genuinely interested in your business, targeting the right audience, and tracking metrics that truly matter. Additionally, always look for ways to create valuable content that will engage your existing followers and attract new ones.
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